One system.
Three ways to run it.
V12 gives cannabis operators access to a customer acquisition system built around strategy, content, campaigns, conversion, recovery, tracking, and optimization. The difference between plans is how much we handle, how much your team handles, and how deeply we align on growth.
We don't sell cheaper versions.
We structure risk differently.
Every V12 tier uses the same core acquisition system. What changes is the relationship between upfront fee, execution responsibility, backend performance participation, and media upside. The lower the upfront, the more execution your team carries — and the more upside Pressure participates in. The higher the upfront, the more execution Pressure owns.
Choose the level of involvement.
Same system. Different execution split. Different performance alignment.
Guided V12 System
For operators who want access to the system but can support execution internally.
- $20K–$100K/month operators
- Internal VA or team support
- Willing to execute content + publishing
- Need structure, strategy, optimization
- V12 strategy framework
- Campaign direction
- Content prompts + hooks
- Messaging frameworks
- Optimization guidance
- Reporting + analysis
- Weekly strategy call
- Limited async support
Performance-Weighted V12
For operators who want Pressure to handle more execution while sharing more upside.
- $50K–$200K/month operators
- Businesses with traction
- Cautious on upfront spend
- Open to deeper performance alignment
- Strategy layer
- Content engine
- Campaign setup
- Lighter content production
- Funnel + conversion layer
- Basic retargeting
- Tracking + attribution
- Weekly optimization cadence
Fully Managed V12
For operators who want Pressure to fully install, operate, manage, and optimize the system.
- Serious operators with budget
- Want speed and certainty
- Don't want to manage execution
- Ready for aggressive deployment
- Full system installation
- Ongoing management
- AI-powered content engine
- Advanced campaign system
- Conversion + recovery layer
- Tracking + attribution
- Weekly optimization loop
- Full execution management
The difference is who carries the execution.
All three tiers run on the V12 system. Below: where the workload sits, how performance aligns, and what kind of operator each one is built for.
| // METRIC |
GUIDED
Guided V12
|
WEIGHTED
Performance-Weighted
|
MANAGED
Fully Managed
|
|---|---|---|---|
| Monthly Investment | $5K / month | $10K / month | $20K – $30K / month |
| Execution Ownership | Client-heavy | Shared | Pressure-led |
| Content Production | Prompts + direction | Lighter production | Full content engine |
| Campaign Complexity | 1–2 channels | Focused campaign strategy | Advanced campaign system |
| Support Cadence | Weekly call + limited async | Weekly cadence | Highest management level |
| Performance % | 30 – 40% | 20 – 30% | 10 – 15% |
| Media Upside | 50 / 50 | 60 / 40 client-favored | 70 / 30 client-favored |
| Best Fit | Operators with internal support | Growing operators | Serious scale operators |
| Minimum Term | 90 days | 90 days | 90 days |
We only participate in growth above baseline.
Before implementation begins, we define your baseline revenue. Performance participation only applies to incremental revenue above that baseline and attributable to the V12 system. No baseline cannibalization. No fuzzy math.
The system only works when the fit is right.
V12 is not for every operator. Each tier has execution requirements, operational expectations, and a 90-day minimum term.
90-day minimum
Required to install, activate, and optimize the system properly. Anything shorter undermines the build.
Baseline locked before launch
Revenue alignment is defined before any work begins. You know exactly what counts as growth.
Client responsibilities matter
Inventory, fulfillment, approvals, and operational execution all affect outcomes. We can't out-market broken ops.
No lazy execution
Guided clients must execute. Managed clients must provide access and approvals. The system rewards the engaged.
Pick the model based on how much you want us to handle.
You have a team. You want leverage.
Choose this if you have an internal team and want direction, structure, and performance leverage. We architect and direct. You execute.
You want execution. You want shared upside.
Choose this if you want Pressure to handle most execution while keeping upfront cost controlled. Shared lift, shared outcome.
You want certainty. You want speed.
Choose this if you want Pressure to take over the system and run it at the highest level. We install, operate, and optimize end-to-end.
Same system.
Different level of access.
If you're trying to get more customers, reduce wasted spend, and build predictable revenue, V12 is the right decision. The only question is how much execution you want Pressure to own.