Managed Acquisition System
Your Cannabis Business
Needs a System.
Not Another Agency.
V12 by Pressure is a fully managed customer acquisition system that creates demand, captures it, converts it, and builds the ownership infrastructure you keep forever.
+34% Customer Acquisition ↑
V12 PERFORMANCE PULSE
LIVE
New Customers
247
↑ 34% vs last month
Revenue
$86K
↑ 22% vs last month
Recovery Rate
68%
↑ 11pts improvement
New customer acquired — Organic Search → Conversion
2m ago
Recovery campaign active — 42 lapsed customers re-engaged
18m ago
Content published — 3 demand assets live
1h ago
Day 14 — System fully live
The Real Problem
You Don't Have a Traffic Problem.
You Have a System Problem.
No Conversion Infrastructure
Visitors land and leave. There's no system to capture, follow up, or convert. Every lost visit is permanently lost revenue.
Fragmented Marketing Stack
Ad agency over here. Content person over there. No one owns the full pipeline. No one is accountable to revenue.
No Retargeting or Recovery Layer
Lost customers disappear forever. First-time visitors never see you again. There is no system bringing them back.
Zero Customer Ownership
You're renting your audience from platforms. No database. No direct channel. No retention leverage. The moment you stop paying, they're gone.
"Most cannabis operators are spending money on marketing. Almost none of them are building a system that compounds."
The operators who win in this industry are not the ones with the biggest ad budgets. They're the ones with the most controlled, optimized acquisition pipeline — and the customer base they own outright. That's what V12 installs.
What V12 Is
Not an Agency.
A Managed System.
V12 is a fully managed customer acquisition system. We don't hand you tools. We install, run, and optimize the entire growth pipeline on your behalf.
What this is NOT
An ad agency running your campaigns
A content package with deliverables
A one-channel media buyer
A website or design project
Random marketing services stitched together
What V12 IS
A fully managed acquisition and ownership system
Diagnosis, activation, execution, and optimization
Demand creation, capture, conversion, and recovery
A system that runs and improves without your involvement
An asset you build equity in over time
Demand Creation
Conversion Infrastructure
Recovery Systems
Customer Ownership
Performance Optimization
Agency
V12
Full pipeline ownership
✕
✓
Done-for-you execution
Partial
Complete
Conversion optimization
✕
✓
Recovery layer
✕
✓
Customer database built
✕
✓
Performance accountability
Hourly
Revenue-aligned
Compounds over time
✕
✓
How The System Works
Four Phases.
One Compounding System.
Every V12 engagement follows the same precision playbook — from diagnosis to full ownership in 90 days.
01
Diagnose
V12 Fit + System Mapping
48–72 hour diagnostic. We identify every leak, missed opportunity, and growth constraint in your current operation.
DAYS 1–3
02
Activate
Pressure Launch
Immediate activation inside a live customer ecosystem. Real movement begins within 7–14 days of engagement start.
DAYS 7–14
03
Scale
Pressure Growth / V12
Managed execution, continuous optimization, and compounding demand growth. We monitor, adjust, and improve constantly.
DAYS 30–90
04
Own
Pressure Direct
After 90 days, we install the direct customer ownership layer — your database, your channel, your retention system.
DAY 90+
Pressure Launch
Other Systems Take Months
to Show Anything. We Don't.
14
Pressure Launch Protocol
Your system is active within 7 to 14 days. Not months.
We activate inside Pressure's live operating ecosystem — real audiences, real engagement infrastructure, real movement. You don't wait 90 days to see whether this is going to work. You see movement in week two.
Immediate Ecosystem Activation
Your system plugs directly into a live customer network — no cold start, no ramp-up lag.
Real Demand From Day One
Content, capture mechanisms, and conversion paths are live within 14 days. Not in queue.
Performance Pulse From Day One
You see what's moving, what's converting, and what we're optimizing — in real time, always.
Operating Informed by Real Data
Pressure already operates in the market. Every decision we make is informed by what actually drives purchases.
White Glove Execution
We Don't Give You Tools.
We Run the System For You.
V12 is a fully managed engagement. You don't piece things together. You don't manage vendors. You don't chase updates. We handle everything.
System Installation
We build and install the full acquisition infrastructure. Every component configured to your market, your audience, your operation.
Done-For-You Execution
Content creation, campaign management, funnel optimization, follow-up sequences — executed by our team, every day.
Performance Pulse
You don't wait until month-end. We send movement updates, wins, changes, and performance visibility on a live basis.
Daily Account Management
A dedicated V12 operator monitors your system daily. Not a dashboard you check — a person accountable to your results.
Continuous Optimization
Every week we're testing, iterating, and improving. The system gets stronger the longer it runs.
Accountability Loop
Performance alignment means we have skin in the game. When you grow, the structure rewards it. We're incentivized to perform.
"We don't give you a toolbox.
We build the machine and run it."
Your only job is to fulfill the customers V12 sends you.
Pressure Direct — Day 90+
After 90 days, we install something no agency ever gives you.
Most operators grow revenue that's entirely dependent on platforms, algorithms, and third parties. V12 builds your direct ownership layer — an asset that lives on your business permanently.
Your customer database — owned, controlled, portable
Direct communication channels — email, SMS, push
Retention and loyalty infrastructure
Repeat revenue and reactivation systems
Monetization layer if applicable — 70/30 upside
The Ownership Layer
Stop Renting Your Audience.
Start Owning Your Customers.
Platform algorithms change. Ad costs rise. Third-party delivery apps take margin. The only defense is a direct relationship with your customers that you fully control. Pressure Direct is that infrastructure — and V12 builds it for you over the first 90 days.
Why This Is Different
Nothing Else Runs
the Full Pipeline.
Capability
V12 by Pressure
Ad Agency
Content Shop
Media Buyer
Full pipeline management
✓
✕
✕
✕
Demand creation + content
✓
✕
✓
✕
Conversion optimization
✓
Partial
✕
✕
Retargeting + recovery
✓
Partial
✕
Partial
Customer database built for you
✓
✕
✕
✕
Performance-aligned fee structure
✓
✕
✕
Sometimes
Live performance visibility
✓
Monthly
Monthly
Weekly
Compounding over time
✓
✕
✕
✕
Who This Is For
V12 Is Built For
Serious Operators.
This system is not for everyone. It's designed for businesses that already have a foundation — and are ready to install a serious growth infrastructure.
V12 Is Built For You If
You operate a cannabis delivery business, dispensary, or cannabis brand
You have existing operations and customers — not starting from zero
You need consistent, scalable customer flow — not a one-time campaign
You have margin to invest in a system ($20K–$30K/month is right-sized for your business)
You want one accountable system — not a stack of disconnected vendors
You want to own your customer base long-term
V12 Is Not a Fit If
You're just starting out with no existing customer base or operations
You're looking for a cheap ad management solution
You want to do the work yourself — V12 is fully managed
You can't commit to 90 days for the system to compound
You're not ready to invest at the level a serious system requires
Commercial Structure
One Investment.
Fully Aligned to Your Growth.
This isn't a pricing menu. It's a commercial structure designed so that Pressure only wins when you win.
System Management
$20K–$30K
per month
Full system installation, managed execution, daily account management, performance pulse, content creation, conversion optimization, and recovery infrastructure. Everything. Done for you.
Performance Alignment
10–15%
of incremental growth
On top of new revenue V12 generates beyond your baseline. If the system doesn't grow your business, this layer doesn't trigger. We're incentivized to perform.
Media Upside (If Applicable)
70 / 30
client / Pressure split
If a monetization or media layer applies to your engagement, you keep 70% of the upside. This is an optional layer for select operators where the model fits.
The structure is straightforward.
One fixed monthly investment for the system. Everything else is performance-aligned. No surprise invoices. No scope creep. One operator relationship.
What to Expect
A Timeline That
Moves Fast and Compounds.
Wk 1–2
Setup + First Movement
System installed, demand infrastructure live. First content active. First customer movement visible.
System mapping completed
Content pipeline activated
Capture and conversion paths live
Performance Pulse tracking active
30–45d
System Stabilizes
Optimization cycles running. Clear signals on what's working. Acquisition cost stabilizing. Recovery layer running.
Conversion rates improving week-over-week
Recovery campaign returning lapsed customers
Content compounding in reach
Database growing
60–90d
Scale + Ownership
Growth visible and measurable. Optimization and scaling in full motion. Pressure Direct ownership layer begins installation.
Customer acquisition at optimized cost
Direct customer channel active
Retention and repeat revenue running
Full ownership layer installed
Ready to Install the System?
This Is the Last
Marketing Decision
You'll Need to Make.
V12 replaces your entire marketing stack with one managed system that creates, captures, converts, and retains customers — and builds the asset you keep forever.
Book a Fit Call to see if V12 is right for your business. We'll map your current gaps and show you exactly what the system would look like for your operation.
Limited availability. V12 is a high-touch engagement and we only take on operators we can fully serve.